(Secret Tip!) For correct spacing on your bio you will have to use your computer browser and log in to Instagram.com, from there, log in to your account, and edit your bio from there so you can bring down certain words and emojis, spacing is HUGE and makes your account POP
You’ll eventually want to track the analytics so connect your account to Facebook, this requires you to make a business page but it’s worth it.
Just above the URL on your bio, let your followers know what action they should take AND what they can expect once they take the required action, meaning once they click on your website.
For example: “5 Ways to Transform Your Life, Click Below to receive my FREE E-book.”
If you need to shorten your domain name at any point going forward, use BITLY, sometimes blog post links can get lengthy so BITLY will help keep them brief along with helping you track the clicks
(If you don’t have a website, go get one at WordPress or SquareSpace and buy your domain name at GoDaddy) If you need help with this, set up a call with me HERE
Before we bring attention to your account we need to have some content. Meaning, you are going to have to post some photos that followers would Enjoy!
For help designing Instagram Posts use Canva, I won’t spend too much time here on WHAT to post, but the accounts that are the authority in your industry that you follow should give you an idea and inspiration on where to begin, don’t over think it!
If you need help with royalty free stock photos check out: NegativeSpace although there are a ton of other competitive sites just like it.
Once you post a photo, you can use Zapier to automate your workflow, meaning it will automatically post the photo on your other accounts Facebook, Twitter, Linkedin, saving you a bunch of time. Save these posts though, because you can upload them to a service like MeetEdgar that will automatically repurpose your content for you once you set a schedule, saving you even MORE time, which is the name of the game. AUTOMATION!
Now that your account has a professional photo, a bio with properly formatted words and emojis, a call to action leading them to your website, and some valuable and relatable content, we have to bring attention to your account.
I’m only including free methods below, paid advertising is easy but the reality is most of us don’t have a lot of cash to spend on Instagram Ads
These Steps are in no relevant order, they are completely random
The Good ol’ Follow/Unfollow Game (The Lazy Approach):
Depending on your “MORAL COMPASS” and how much getting followers means to you and your account, this is a method that many accounts use.
Depending on the theme of your account, for example, motivational, real estate, food, fitness, select 3 or 4 accounts that are in your space that you have a similar vibe with.
Go to their most recent post and click the “likes” under the photo, this will bring up active accounts that have engaged with this company’s photo.
Simply follow these accounts, there is a high chance that if they like this account they may also like yours, since the message and theme are similar.
You won’t get high quality follows here, and most of them will unfollow you when you unfollow them, a.k.a. wasting your time, there are apps to notify them of this, but if you are strapped for cash and desperate to have thousands of follows because if will make you feel better about yourself, this is your method!
CAUTION: If you don’t want you account to get flagged I’d suggest only following 50-100 people a day, slowly, if you get too crazy and anxious about getting followers here they can flag your account and even terminate it, so proceed with caution, this method is common but I don’t recommend it.
Liking/Commenting (The Slow and Steady Approach):
Warning, this method actually takes time and effort, so if you are looking for something quick and easy go to #1, if you are on Instagram for the “right” reasons this is the way to go.
Let’s use my account as an example:
Although my Life and Business Coaching practice is located in San Diego, California, I have clients all over the world that I work with over skype. But, I do meet people face-to-face in San Diego so every day I searchon Instagram through the places category cities in San Diego. For instance I search “Encinitas,” which is the specific city I live in. For you and your brand, you’ll click “Near Current Location.” Once I search this Instagram will show me the top 9 photos in that city based on Engagement, which doesn’t matter to me. I go to the fourth row, which is the most recent photos in that city. Assuming the photo is not crazy or explicit, be careful what photos you like because people can see this, like the photo and make a meaningful/relevant comment.
Wait, you actually want me to engage with people Wes? Yes, yes I do, This is the point of instagram, to find other accounts in your space and engage with them, it’s a community, ENGAGE. Most accounts get little to no LIKES or COMMENTS so seeing in their notifications “TheWesPinkston liked your post” means a lot to them and more often than not they will click your name and check out your gallery.
Like and Comment on 25-50 photos a day, only if the photo is worthy of it, if it’s a basic post just like it and move on, over the course of a month or two you will begin to see some legit organic growth and traffic to the URL in your bio.
If you are a local business like a coffee shop, search hyper local and location based through the places search. If you are a clothing brand and not concerned about being hyper local then search based on Hashtags, like #Fitness, #Yoga, and do the same like/comment actions.
The Hashtag Block
Hashtags on Instagram are incredibly overrated but that doesn’t mean you shouldn’t use them. I rarely use a hashtag on the original comment section when I post the photo. I do, on the other hand, have a “Hashtag Block” saved in my note section of my phone that I copy and paste on my photo as a second comment.